I am not into contemporary romance. It just doesn't sing for me.
I love historical romance. I love futuristic romance. I love otherworld romance. Anything, anytime, anywhere but here.
Maybe this is because I read for escapism. Historical fantasy paints an idealised picture of romance in a different time period, safely glossing over the majority of social woes, disease, war and more. Futuristic and otherworld also aim for a more idealised portrayal of worlds that don't exist. Worldbuilding in these categories can be done well enough for readers to suspend their disbelief. Ignore the ubiquitous poverty and rampant chauvanism of Regency. Forget the disease and war-torn Mediaeval. Bypass burnt-out humanity in the future. Get to the good stuff--love never dies. We're all in it for the HEA.
With contempo, everything has to be as real as the author can make it. Anything that's not honest and real feels fake. You can't get away with tweaking the worldbuilding. And I love me some good worldbuilding, larger-than-life.
Also, I think the dialogue may have something to do with it. Contemporary dialogue simply isn't romantic enough for me. "Hey, Baby," might be a commonly-used pickup line, but it doesn't do anything for me. If anything, I find it a bit of a turn-off.
So give me romance in some setting other than the Here and Now. Take me to someplace I can never go. Thrill me. I live in the contemporary world every day. It can be a bit tedious at times and downright disappointing.
Sometimes I just wanna escape.
Her Grace has always wanted to visit Narnia. Ever notice how a wardrobe and a TARDIS are similar?