Tuesday, 12 September 2017

The Best Thing to be Doing

Mitch Mitchell wants us to read more.
I'm happy to write more books so you can.
"Is this the best thing you can be doing right now?"  I often ask myself that, but not as often as I should.

A few weeks ago I was chatting with our marketing team at the Day Job about the importance of marketing. I realised I'd let my marketing slip on my books. This was half-laziness and half-analysis. I'd been monitoring the marketing I've been doing for my books, weighing costs vs returns. My current methods were not the most effective at the moment. I wasn't getting as good a ROI (return on investment) as I wanted. After a bit more analysis, I noticed what I'd been doing wrong.

The best way to market a book is to have more books out there. I've currently got five standalones plus one permafree short story sampler. In my recent research, this isn't enough.  Even when the some of my books go on sale with promo, I get some nibbles, but not sufficient to compensate for the price of marketing.  Really, one should be getting a ROI colour other than red. (I accept black or green.)

Obviously I need to get more books out, preferably in a series.

Some author/marketers recommend you spend some of every day writing and some marketing. Fair enough, if you've got the inventory. I don't think I have enough inventory.

So I've decided I'll keep doing little bits of marketing here and there, but not the full-scale I really should be doing.

Instead, I'm going to devote that extra time to finishing more novels. This is the best thing I can be doing right now.  The more novels I get out, the more effective my promotional efforts will be.

I just finished "Currently Unsupervised", which is now aging in a printout on my desk. I'm starting the research for my Victorian Clockpunk Telescope Romance and I've applied for a developmental grant for "Of The Dark".  "The Charm of Truth" needs to sit a little longer before I tack another 20K to it, then it'll be ready to go.

If you ask me if I can do something and I say NO, this is why. These novels don't write themselves.

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