|Read anything good lately?|
When was the last time you read a good book, a really good book? You loved it, didn’t you? So, who did you tell about it?
If you’re answer was, “Um…. ?” then you’re doing a good book a disservice. For every great book you read and don’t tell another soul about it, little puppies die.*
Word-of-mouth marketing is one of the most effective forms of marketing there is. One of the best things about it is that this form of marketing favours the truly good books (and not just the ones with advertising money or agendas behind them). If someone tells you, “hey, this book is good” (and you trust their opinion), chances are, you’ll enjoy it too. Take a chance and read the book.
This is how the really good self-pubbed books get about. Works for trad pubs as well.
Likewise, rate books on the various systems you’re on. The catalogue of the library I work for features a book-rating system of five stars (no comments). Any book I enjoy, I’ll rate. (Then again, if I thought it was terrible, I’ll also rate it accordingly.)
Amazon, GoodReads, your own blog and more. Use ‘em. Rate books. Tell us about the books you enjoyed. If a book in your TBR pile more than proves its worth, please, please, please, let us know.
Consider this: is that book in your TBR pile because someone told you about it? Share the love.
I’ve fallen in love with books I would never have looked at once, if someone hadn’t told me about it. I’ve made recommendations to Librarians for book purchases because someone recommended a book. I read it and I loved it.
That’s what word-of-mouth does. It gets the best books into many hands.
What books have you read recently that you’d recommend? Comment below.
*At least all dogs go to heaven, so it’s not a complete tragedy. But still. Killing puppies!