Tuesday, 8 April 2008

Book Promotion and Brand Establishment

The Enchanted Faerie is coming out soon. Real soon. So soon we can taste it.

We're terribly excited about it and want to make the world excited too. So our thoughts have turned to book promotion.

See, book promotion is more than just handing out flyers and cleverly-wrapped candies. Book promotion is more than just letting you know we've got a book out. (since you're reading this blog, there's a good chance you already know about The Enchanted Faerie.)

We want more.

We want our book to stand out from among all the others you might come across this year. We want not just for you to know about The Enchanted Faerie, but we want you to be interested in it.

We love the premise of The Enchanted Faerie. Love always comes at a cost. Gypsy Alishandra Orona has set the price at 100 gold pieces. That's a lot of money by today's standards and certainly not a small fortune in the Sixteenth Century.

Is love--true love--worth it? (Is Greggie MacDonald worth a hunnert?) Perhaps the price of a faerie is too high. Just because one acquires a faerie doesn't mean that one is guaranteed to find love. After all, one's heart can only stand so much stress before it breaks.

And yet, for some, the thought of dwindling and dying in lonely spinsterhood is the worst fate of all.

Oh, decisions, decisions. Can't anything ever be easy? Not every tale ends in the HEA every heroine dreams about. Who finds true love? Whose heart gets broken? And what is it about Lachlan the Blacksmith?

Now, before we started really promoting the book, we were establishing our brand.

We're the Romance Spinners and we spin tales of love, of sorrow and of the indomitable human spirit.

The Enchanted Faerie is only the beginning. Our next project is For Richer, For Poorer. Ah, the poor Deveraux family and their curse.

Meanwhile, we Spinners would like to show you the cool stuff we've discovered from research, our experience in the writing craft, the fun things we've encountered on the Internet and our obsession with actor Richard Armitage.

So pick a Spinner and ask three questions. They don't have to be serious (either the Spinners or the questions).

Meanwhile, I find the following very interesting:

I Can Has Cheezburger?, proving the third largest purpose of the Internet is to post pictures of cats.
Miss Snark, who'll lay the writing craft out in a brutally honest yet useful form.
Fourmilab, for all those really cool astronomical-ish stuff.
Google Earth. Dude, everyone's gotta check out Google Earth, even if only to find their house.

3 comments:

Tambra said...

Congratulations on the Faerie book!
Special Hi! to Zara Penney and Lea!

Hugs and best wishes,
Tambra Kendall
www.tambrakendall.com

EJ McKenna said...

We have promotional candy?????

:-) :-)

Lady Heidi, Duchess of Kneale said...

Sure.

Here. Have some.

{hands over candy}