Character-based: Hi, I’m your best friend. Or not. Maybe I’m the guy who lives down the street. And I got issues. But hey, I’m interesting. Life sucks, but we’ll get over it. Or not. Relate to who I am, if you can. Elements of me are echoing in you.
Plot-based: Let’s go on an adventure! Stuff’s gonna happen. Oh no! I didn’t expect that. How are we going to solve that issue? Whoa! Plot-twist. Hey, is it loud in here? Is that a herring? It looks red. Ohmigosh! Will we survive? (Well, duh, yeah. But how?) How will we get through this?