No, I'm not talking about lack thereof. That happens to us all.
I'm talking about how we measure time, according to our planet's circadian cycle, and the fact that we've colonised all 360º of it.
Recently I've been hanging out on Twitter for pitch parties and the such. Alas, most of the fun on Twitter happens when the US is awake. That's my middle of the night.
Eastern Standard Time is diametrically opposite Western Australian Standard Time. Also, WA does not have Daylight Savings Time, because we're smart. See, we have a greater awareness of how time zones can affect others. Perth is the only major city within our time zone. When we need to conduct business with Adelaide, Sydney, Auckland, London or New York, we've got to deal with different time zones. Daylight Savings Time, that leftover dinosaur from a time when most people did not have electric lights and the Internet, is useless in the 21st Century. Spring Forward and Fall Back does no one any favours, and causes more problems than it solves.
But I'm not here to rant about DST. It's your own bad luck if you live in a DST Zone. DST can change. It can be legislated out of existence. Really.
I'm talking about things that governments can't change: science. Planet is round. You are on one side, I am on the other. If you're a diurnal creature like me, chances are we won't be awake at the same time. This bums me out.
This affects my professional life. As an author, I spend half my time writing and the other half marketing/networking. My ideal work day would be to get up early, get about four hours' writing time done, then spend the warm afternoon in promo and socialising.
But I can't, because most of my audience is asleep during my afternoon. If I am to be social and interact with everyone, I've got to do it first thing, before everyone goes to bed. Scheduling tweets and blogposts doesn't do me any good, because I'm not there to interact.
This is not an ideal schedule, as I'd much rather spend my more brain-awake hours working on great novels, not marvelling at the witty sayings of social media. Going nocturnal for the sake of my career isn't an option at this point, as I still have children at home.
I see lots of authors having great networking success because of Twitter. It's a shame I can't take full advantage of its power simply because I'm on the wrong side of the planet.
Her Grace, in spite of geographical isolation, prefers the lifestyle of Perth and Australia. She gets paid a living wage and does not need to fear that one little medical issue could send her bankrupt.